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J452 class Noon 2015 J452 class 2 p.m. 2015
It was such a treat to work with these promising students, most of whom graduated earlier this month. I miss them already! Listed below are some highlights from their work. The pictures above, as well as the work featured below, are displayed with students’ permission.


Infographics

Madison Hare produced an infographic about the illegal elephant ivory trade.

Lily Steinbock created an infographic about the need to protect coral reefs.


Informational interviews
Jessica Landre wrote about her informational interview with Sara Israel, assistant account executive at Edelman.

Courtney Mains provides an inside look at Nike through her informational interview with Brittney Orth, a communication specialist.

Rebecca Rhodes discusses advice for graduating seniors based on her informational interview with Hilary Marvin, an account coordinator for Allison & Partners PR.

Alex Trulio takes an inside look into sports PR through his interview with Aaron Grossman, corporate communications manager for the Trail Blazers.


Blog posts
Allison Barry shows how a company should apologize after an insensitive tweet through her comparison of the DiGiorno Pizza and Epicurious case studies.

Claire Sanguedolche critiques the CSR strategy of donating money for awareness tweets.

Leigh Scheffey discussed how politicians should react to damaging social media content by their employees.

Following my class, Kati VanLoo wrote a blog post about her application of my presentation tips to speaking articulately in professional settings.


Social media audits
Jessi Hales, Emily Lauder, Claire Sanguedolche, and Madi Weaver performed a social media audit for National Farm to School Network.

Sofia Doss, Jessica Landre, Olivia Gonzalez, and Danielle Friend conducted a social media audit for Inn at the 5th.

Allison Barry, Monique Carcamo, Cody Koenig, and Alex Trulio performed a social media audit for The Hult Center.

Karen Ramming, Skylar Ojeda, Kate McCue, Alejandra Gutiérrez, and Michael Eiden conducted a social media audit for Asbury Design.

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Fall 2013 Class

These students have a bright future ahead of them!
(Picture and student work used with permission.)

I had a wonderful public relations class this fall. This quarter was particularly busy with my large lecture class and work on an interdisciplinary NSF grant, among other big things, and it was always a highlight of my week to mentor this enthusiastic group and see their growth in just 10 weeks.

Infographics
You can see students’ infographic tips and click on the images of their infographics for a close-up view of them.

Jessica Stancil created an infographic to encourage people to watch a one-minute video to learn CPR.

Nicole Marlborough created an infographic for a CSR program she proposed.

Marisa Blair created an infographic about the success of MTV’s Video Awards show.

Lindsey Contino created an infographic about cooking safety as a bulletin board poster for her catering job.

Allie Masterson created an infographic to highlight the accomplishments of the San Francisco Giants.

Taylor Yacobucci created an infographic to encourage communities to support a music festival.

Informational Interviews

Jen Eisenmann shared tips from her informational interview with Nike’s Kayla Glanville.

Bradley Sheets shared tips from his informational interview with federal speechwriter Neil Mansharamani.

Ryan Lundquist shared tips from his informational interview with Megan Bauer, who is now with the Hoffman agency.

Brooke Baum shared tips from her informational interview with Lane PR’s Angie Galimanis.

Haoyun Zhou shared tips from her informational interview with Levi Strauss & Co.’s Ginger Liem.

Insights From Social Media Audits

Kaitlyn Chock discussed social media insights based on her team’s work for Cawood.

Nellie Maher discussed social media insights based on her team’s work for the City of Eugene.

Tori Opsahl discussed social media insights based on her team’s work for Sixth Street Grill.

Sarah Holcombe discussed social media insights based on her team’s work for The Reach Center.

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Spring 2013

It was wonderful to be a part of these talented students’ journey!

At the end of every quarter I highlight a blog post from each of my students (after obtaining permission). These students’ work is excellent.

Infographics

Sarah MacKenzie created an infographic about Internet dangers for teenagers.

Nicole Ibarra created an infographic about dark chocolate

Kalli Bean created an infographic about Relay for Life.

Elise Cullen created an infographic about blueberries.

Heaven Lampshire created an infographic about blood donation.

Shae Roderick created an infographic about stand up paddleboarding.

Emily Carey created an infographic about domestic violence.

Ashley Hill created an infographic for United Way of Lane County.

Informational Interviews

Kayla Darrow interviewed Katey Hawbaker of Red Horse Racing about NASCAR PR.

Matt Korn interviewed Lindsey McCarthy of Cawood about agency PR.

Sara Israel interviewed Aaron Grossman of the Portland Trail Blazers about sports public relations.

Grant Templeton interviewed Kevin Brett of the University of Oregon about investor relations.

Carolyne Snipes interviewed Dawn Marie Woodward of Food for Lane County about nonprofit PR.

Taylor Jernagan interviewed Courtney Young of Holt International Children’s Services about nonprofit PR.

Lauren Schwartz interviewed Chris Rossi of Core PR Group about personal public relations.

Bonus

Ephraim Payne, a journalist and communications consultant who took the graduate version of my class as part of his graduate certificate program in nonprofit management, explores the public relations of the slow food movement.

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Fall 2012

My incredible J452 class – I miss them already!

A major highlight for me this fall was getting to work with this wonderful group of women in my J452 class. They have bright futures ahead of them, and I would recommend them in a heartbeat! Below is each student’s e-portfolio and a favorite blog post. I have received each student’s permission to share their picture and work on this blog.


Blog posts that feature students’ infographics from class
Edelman’s Academic Summit for public relations professors inspired me to adopt this new assignment. My students used piktochart.

Ellie Boggs shares her infographic about the benefits of joining the Army.

Maggie Hilty shares her infographic about the importance of donating blood.

April Robinson shares her infographic about the importance of swim lessons.


Blog posts that share insights from informational interviews
I encourage students to develop a specialization in an area of public relations. For this assignment, they interviewed someone in an area that interests them.

Caitlin Harrington gives readers an inside look at donor relations in her informational interview with Patrick Hosfield, director of corporate and donor relations at the Oregon Bach Festival.

Yuzhu Zhang shares what she learned about the transition from school to life at a PR agency from her informational interview with James Watkins, an outstanding J452 veteran who works at VOX PR in Portland.

Kelly Brokaw describes what she learned in her informational interview about health communication with Mark Riley, a marketing manager for Sutter Health Peninsula Coastal Region.


Blog posts that highlight public relations studies
To develop an understanding of an area of public relations theory and to gain practice with translating complex information for a lay audience, students choose a public relations study to summarize for their readers.

Nicole Dionisopoulos shares surprising insights about crisis theory in her summary of a study by Michel Haigh and Frank Dardis.

Jen Popp discusses strategies for cultivating relationships with volunteers in her summary of a study by Denise Sevick Bortree.

Molly Monihan discusses how the Red Cross uses social media in her review of a study by Rowena Briones, Beth Kuch, Brooke Fisher Liu, and Yan Jin.


Blog posts about strategies for reaching out to diverse audiences
To develop an understanding of how to reach out to diverse audiences, students highlight a case study or two that interests them.

Cecilia Bianco
 highlights similar strategies in two campaigns to reach out to diverse audiences.

Casey Liu presents tips for communication with Asian audiences.

Taylor Danowski describes Ketchum’s campaign to reach out to African-Americans and Hispanic-Americans for a tourism campaign in Florida.

Jordyn Neerdaels highlights the efforts of Sporting Kansas City Soccer Club to reach out to the Latino community.

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Ten weeks seem to go by even more quickly with team teaching than with solo teaching. I would have liked for another 10 weeks to continue to work with my students. The quarter flew by. I enjoyed getting to partner with John Mitchell to team teach the class. Below are top student blog posts from the students who chose to have their work highlighted here. All students provided permission for the picture above.

For one of the blog posts, I asked students to summarize an academic journal article in public relations to

  • Exercise their research skills
  • Deepen their knowledge in an area that interests them
  • Give them experience with translating complex information, specifically with regard to scientific studies

One of the most interesting studies was described by Nicole Johnson. She summarizes a study by Mai Abdul Wahed Al Khaja and Pam Creedon, published in Public Relations Review, about tips for breast cancer awareness campaigns in the United Arab Emirates. The study shows the importance of conducting research to culturally adapt messages to audiences.

For another blog post, I asked students to write about how to engage a diverse audience of their choice to

  • Give them experience with conducting research about a particular audience
  • Help them see how they can use research about an audience to plan a campaign
  • Deepen their knowledge about communicating with a particular audience

Jayna Omaye wrote an insightful blog post titled “Fostering Diversity and Engaging with Hispanic Audiences.” She provides helpful tips and warns against generalizing to Hispanic audiences as a whole.

I also asked students to blog about an ethical issue in the public relations community. Martina Benova wrote an engaging blog post about ghost tweeting for athletes, and Cydni Anderson also wrote an insightful blog post about ghost tweeting. Both discussions include insightful secondary research. Cassie Bates discusses astroturfing and includes a recent case involving a response to an unflattering restaurant review.

I hope my class had a great spring break and is recharged for spring quarter.

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