Posts Tagged ‘nonprofit’

Windy is seeking a job with a nonprofit organization in the Portland, Ore., area where she can share her skills and passion for development and public relations. She can be reached at  linkedin.com/in/windyhovey.

She is knowledgeable about nonprofit development and social media, she is strategic, she is an excellent writer, and she has an incredible work ethic. I strongly recommend her without reservation.

By Windy Hovey

A thesis. You spend so much time planning for it, nurturing it, and making it the best it can be. When you finally set it loose in the world, you hope that all your effort and sleepless nights will provide valuable information for both scholars and practitioners. It was also  my wish that the crowning achievement of my two years in graduate school would arm me with knowledge I could apply in a nonprofit development and communications position.

Over the past three decades, scholars have built theories about how an organization can manage relationships with its publics. My study adds to this body of scholarly work by providing insight into strategies an organization uses to build relationships with its publics and outcomes for those relationships. It examines social media in the rich context of a nonprofit dance center with unique strengths and challenges in its community. Fortunately, the director and volunteers were willing to share their use of and opinions about the organization’s social media sites. By the final chapter, my academic research demonstrates a practical way for nonprofit managers to assess ROI of social media. It also presents both good and bad aspects of using social media that might surprise nonprofit managers:

  • How can an organization’s volunteers on Facebook help nonprofit managers who are limited on time and resources?
  • How might using Flickr jeopardize the outcome of an organization’s relationship with its publics?
  • What are some barriers to two-way dialog on an organization’s blog or Facebook page?
  • What roles can social media play in an organization’s strategy to be a good neighbor and community steward?

Discover answers to these questions and more by downloading my full research article — at no cost — published in the latest issue of the Public Relations Society of America Public Relations Journal.

Acknowledgments: This study’s success was secured by my thesis committee members Dr. Mark Horney, Dr. Pat Curtin, and Kelli Matthews; professors in the University of Oregon School of Journalism and Communication and the Department of Planning, Public Policy and Management; and Dr. Tiffany Derville Gallicano, who was the most marvelous graduate adviser and thesis committee chairperson in every way. They gracefully balance and blend academia and community. They are outstanding researchers and professors who prepare their students for the rapidly changing worlds of public relations and nonprofit management.

Additional sources of information: Learn even more (than you ever thought possible!) about nonprofit social media use by following Beth Kanter (@kanter) and Allison Fine (@Afine) — two excellent sources to start with.


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A repetitive finding in my research, from my dissertation about an advocacy organization’s volunteers to my current study of Millennial agency professionals, is that getting along with the people one works with or volunteers for is critical to one’s satisfaction with a work or volunteer experience.

I serve on the board of directors for the Cameron Siemers Foundation for Hope, an entirely voluntary non-profit. We give life grants of $5,000 for young adults with life-threatening illnesses to engage in a project that makes a difference in people’s lives. With our annual event around the corner, we’ve been in high gear.

What has been fundamental at keeping us together is that we’re all Landmark Forum graduates. This means that we have all been through extensive training in how to relate to each other, how to communicate when we’re upset with each other, and how to resolve the conflict and move forward. It makes an enormous difference because instead of having things build up as people continue to upset us, we handle things and protect our professional relationships.

Being confrontational is no walk in the park, but it’s much easier with training on how to do it, and it’s much easier because we all have the same expectations about how to handle a situation when someone makes us upset, what the person who is upset should communicate, and how the person who upset the other should respond. We rarely upset each other, but when we do (which is bound to happen within two years of closely working together), we have strong training in sorting things out, and it makes a world of difference.

What do you think about organizations providing interpersonal training?


Landmark Forum
(life skills)

Vanto Group
(affiliated with Landmark education, provides interpersonal training for organizations)

Cameron Siemers Foundation for Hope
(our organization’s information and a place to buy tickets to our event)

Facebook Event Page for the Cameron Siemers Foundation for Hope
(a place to RSVP for our event)

Facebook Fan Page for the Cameron Siemers Foundation for Hope
(please consider joining)

If you’ll be in the Southern California area, I hope you’ll join us for our event on Sept. 26 at 6:30 p.m.

Here is the pitch from our fan page and our invitation. Our theme this year is a night of magic and miracles:

Ladies and Gentlemen! Children of All Ages! It’s Spectacular…It’s Fantastic…It’s for Charity!

Join Cameron Siemers and guest hosts Courtney Cox and David Arquette for an evening of magic and miracles at the second annual fundraiser of the Cameron Siemers Foundation for Hope.

Be mystified and amazed by the wizardry of Magic Joe Reohm.

Thrill at the unforgettable spectacle that is the Zen Arts Performance Troupe.

Witness the wonder of Wisdom…Norton Wisdom and his luminous live paintings.

Come face-to-face with pure inspiration when you hear from our Life Grant winners.

Look into the future with our founder Cameron Siemers as he reveals what’s next for the foundation.

Come one, come all for an evening of breathtaking performances, music, dancing, appetizers, a cash bar, raffle and silent auction. Contributions support young adults with life-threatening illnesses as they fulfill a dream, goal, or project that makes a difference in their lives and communities.


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I’m interrupting my special hulk-theme week to plead to the powers that be at WordPress: Please, please, please work out the technology, so I can raise money for the causes I cherish through the ChipIn widget. The ChipIn widget only works with hosted WordPress sites.

Not only do I want to use this technology, but I also want to teach my students this technology. Thank you in advance for listening and for considering this appeal.

To see a ChipIn campaign in action and to learn about this viral widget for raising money, see Robert French’s post here. And if you feel moved by his cause, I invite you to make a contribution. Every little bit helps.

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To attract non-profits and job seekers, Idealist.org has waived the $60 monthly posting fee for non-profits this month, and it launched the video below to attract people seeking non-profit internships and jobs.

(I can’t help but mark this historic moment of using embedded video for the first time!)

The Idealist.org site has internship and job listings, members’ pages (see this Oregonian’s page as an example), and forums.

A note to non-profits that find this post: You can contact university classes to invite them to create communication plans and materials for you. Also, you can recruit interns by contacting university internship directors. Bil (one “l”) Morrill is the contact for the University of Oregon’s School of Journalism and Communication.

Graduating seniors, which resources are you using to find jobs?

Educators and professionals, which resources would you recommend?

Update: On June 8, Idealist sent an e-mail to supporters. Here is an excerpt: “Usually we get about 50 new organizations and 200 job postings every day. So far this week, we have 700 new orgs and 4,000 jobs! As a result, there are now more than 10,000 jobs on Idealist, in every
field and at every level.”

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