This quarter, our J452/J552 class was in for a treat because I got to co-teach with Kevin Brett, who has served as a senior vice president of Edelman, press secretary for a California governor, vice president of communications for a trade association, and director of corporate PR for LSI Logic. He is a talented speaker, an inspirational teacher and a good friend.
Working with our students was rewarding. We had a bright, talented group, and it was wonderful to see their growth. Below are my favorite blog posts from students who volunteered to have their work featured.
Graduating MBA student Tim Dobyns shares the story of Jackie Robinson’s leadership in Major League Baseball and calls for renewed efforts to reach out to the African-American community.
Patty Jenness shares tips for discussing cancer with the Native American community based on Susan G. Komen for the Cure’s advisory guide.
Bianca Bernath shares insights from our annual Portland Paddle event in which students practice interviewing with public relations professionals.
Jordan Paul assesses Cinnabon’s social media response when he tweeted about a piece of plastic in his treat.
Liz Azevedo discusses the LGBTQ outreach campaign that resulted in raising enough funds to keep the Howard Brown Health Center open.
Hannah Gray summarizes a study that isolates the effects of the medium on reactions to crisis communication.
Melissa Bruinier summarizes a study about the effectiveness of a client-class collaboration in which students were responsible for promoting a charity concert.
Tai Locke summarizes a study that suggests that public relations practitioners are more familiar with product placement than expected.