I invite you to support my new students tonight, Oct. 7, by following their coverage of our Rate the Debate 2008 event at 6 p.m. Please see the details below about our Twitter, blog, YouTube, and Facebook coverage. Most of the students are freshmen in their second week of class, and I’m thrilled that they are already diving into social media. I’ve copied and pasted the media advisory that University of Oregon’s Heidi Hiaasen wrote. For student readers, it’s a great example of a media advisory.
UO Students to Rate the Presidential Debate Using Classroom Technology: Students will Use Social Media for Live Reporting
WHAT: Media Access/Visual Opportunity
DATE: Tuesday, Oct. 7, 2008
TIME: 5:30 p.m.
WHO: Tiffany Gallicano, assistant professor of public relations; Harsha Gangadharbatla, assistant professor of advertising; Michael Werner, visiting assistant instructor of news and editorial
PLACE: Columbia Hall, Room 150, 1215 E. 13th Ave., University of Oregon
BACKGROUND: More than 300 students enrolled in UO “Mass Media and Society” classes will gather Tuesday to participate in the second presidential debate. Instead of passively watching, the students will share their opinions of the candidates and issues using handheld iClicker devices. Student reporters will use Facebook, Twitter, YouTube and blogs to report on the debate.
During the “Rate the Debate 2008” event, students will be asked questions like who won the debate, did this debate help you decide how to vote, and what was the most important issue to me in this election. Students will choose from up to five options presented on each question. Professors Tiffany Gallicano, Harsha Gangadharbatla and Michael Werner will summarize student responses and ask for volunteers to answer open-ended questions.
“Throughout the fall quarter, we will closely track election coverage with our classes,” said Gallicano. “Our students will analyze candidate, pundit and media communication surrounding the election. This event is an opportunity for our students, who are mostly freshmen, to evaluate the candidates’ abilities to communicate their visions for the future.”
Members of the media are encouraged to attend and participate in the event. For reserved seating, contact Zanne Miller, director of communication at firstname.lastname@example.org.
The use of iClicker is just one of the ways students will participate in the debate. A team of Gallicano’s students will use a variety of social media to make live updates throughout the evening. From blogs, to Twitter, to pictures and video, students will keep multi-media tabs on the event.
“The debate represents an opportunity for students to gain a broader view of the power of social media,” said Gallicano. “It encourages them to become engaged in public discourse through a method of communication that is quickly becoming the connective tissue of the 21st century community.”
To keep track of student updates, visit the following links on Oct. 7:
- YouTube video by freshman Steven Anderson.
- Twitter by freshman Hari Khalsa.
CONTACT: Heidi Hiaasen, media relations coordinator, 541-346-3606, heidih(at)uoregon(dot)edu
SOURCE: Tiffany Gallicano, assistant professor of public relations, 541-346-2035, derville(at)uoregon(dot)edu
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