Google Alerts are useful for discovering when you or your organization’s name is mentioned on the Internet; however, I have noticed a quirk with the software.
As a PR volunteer for the Cameron Siemers Foundation for Hope, I set up a Google Alert for “Cameron Siemers.” However, I continue to receive old stories. Today, I received an alert for his speech at the Ribbon of Hope Awards — from 2005!
I continue to receive articles with his name from years gone by. Has anyone else encountered this issue? Please share.
Update: In addition, a service you might like to explore is StartPR. For a review of its features, see Kaye Sweetser’s post here. Another monitoring service is Tweetscan, which monitors your search terms on twitter.