Todd Defren of SHIFT Communications generously shared a guide to search engine optimization, which ties in with our assignment this week to write social media releases. (Note to outside readers: We’ve decided to use PRX Builder to construct the social media releases. Hopefully, PRX Builder will adopt Todd’s new template soon.)
Class, I welcome your comments about what you decided to do differently with your social media release based on the content from this guide.
In addition, you can enjoy Kami Huyse’s video about astroturfing on Geoff Livingston’s blog (which is a good blog to add to your feed readers, by the way).