Here are a few take-home tips:
Tell and show. In the context of a job interview, telling me that you take the initiative only has credibility if you back up your claim with examples.
Prior to your interview, prepare stories to serve as evidence for every claim you intend to make.
Be on a mission. Pursue your vision. Interviewing people who do not have any idea of what they are looking for in a public relations internship or job is like spending time with someone who says, “I don’t know; what do you want to do tonight?”Get inspired. Be up to something. It is okay to still be figuring things out in class, but at an interview, show me your vision and express enthusiasm for it.
Research the job you want. If you are seeking a job at public relations firm, know the practice areas that interest you and find out who the clients are.
If you are applying to the Senior Experience, know who you want to work for and why. Give me more reasons than choosing a company because it is a big brand. This is a good place to show that you have done your research.
Proof printed copies of your materials. Your writing skills and attention to detail will show in your cover letter, resume and portfolio materials. Your materials should be flawless.