Image from Lee Oden
Twitter is an application that allows you to share thoughts and questions with people who choose to follow you. To keep the updates brief, entries are confined to 140 words. You can “follow” people on Twitter by subscribing to their updates.
Chris Brogan cautions against using Twitter to broadcast PR messages. Twitter is about personal relationships. Public relations researchers, from the John Ledingham and Stephen Bruning team to Elizabeth Toth, have found that personal relationships are important to an organization’s public relations. Hence, the relevance of Twitter to PR folks.
If you can help people with problems or topics people are considering, respond to their Twitter posts. To send someone a message, type “d username message”(without quotation marks) and write your message.
This will feel bizarre the first time you do it. I felt like a secret agent when I was typing the code. To get used to this, partner with a classmate and send a direct message to each other. You can only send a direct message to people who are following you on Twitter, so make sure to add one another first.