Krista Detwiler blogs about 17 key things she learned during her Seattle PR tours to companies such as Microsoft and Starbucks; the tour was organized by AHPR, University of Oregon’s student-run public relations agency.
Sports fans will also want to read Paige Landsem’s blog post about the Seattle Mariners’ campaign to make fans feel like royalty, and she includes academic research about the effect of promotions on game attendance.
Melodie Seble provides tips based on one of my favorite Facebook campaigns, which is by Milk-Bone.
Angela Allison analyzes how a Facebook campaign by The Boys & Girls Clubs of America measures up against the best practices she has observed in Facebook campaigns.
Sierra Baldwin wrote a blog post for students considering work in nonprofit PR that establishes key distinctions of doing public relations work for a nonprofit.
Maggie Dieringer shares what she learned about cultivating relationships with volunteers based on her interview with the volunteer manager for the Portland division of the Oregon Humane Society.
Allie Deane shares a story from NPR’s month-long series about public relations by highlighting the career of Howard Bragman, who has helped celebrities transition into openly gay lifestyles.
Page Fitzsimmons applauds the strategic move by the Obama camp to mock questions about the president’s birthplace in a comedic way that raises money for the re-election campaign.