One of my students commented that “awareness” can seem like a weak campaign goal, particularly in contexts in which action is urgently needed. So what are the reasons for building awareness? Why stop there?
In public relations, a good campaign plan requires an evaluation component. Evaluation is based on a plan’s objectives. If an objective [...]
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Posted in Uncategorized, tagged Cameron Siemers Foundation for Hope, Courtney Cox, David Arquette, interpersonal communication, interpersonal training, Landmark Education, Landmark Forum, non-profit, nonprofit, public relations, Vanto Group on September 1, 2009 | Leave a Comment »
A repetitive finding in my research, from my dissertation about an advocacy organization’s volunteers to my current study of Millennial agency professionals, is that getting along with the people one works with or volunteers for is critical to one’s satisfaction with a work or volunteer experience.
I serve on the board of directors for the Cameron [...]
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(Cross-posted to PR Profs and PR Open Mic)
The swine flu outbreak is an opportunity to discuss basic principles of risk communication. Risk communication includes encouraging people to take preventive measures in the face of risk (anything from evacuating before a flood to taking daily vitamins) and helping people cope with risks, such as terrorism. Below [...]
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