Posted in Uncategorized, tagged action, awareness, campaigns, evaluation, objectives, pr, PR plans, public relations on November 8, 2009 | 2 Comments »
One of my students commented that “awareness” can seem like a weak campaign goal, particularly in contexts in which action is urgently needed. So what are the reasons for building awareness? Why stop there?
In public relations, a good campaign plan requires an evaluation component. Evaluation is based on a plan’s objectives. If an objective [...]
Posted in Uncategorized, tagged Cameron Siemers Foundation for Hope, Courtney Cox, David Arquette, interpersonal communication, interpersonal training, Landmark Education, Landmark Forum, non-profit, nonprofit, public relations, Vanto Group on September 1, 2009 | Leave a Comment »
A repetitive finding in my research, from my dissertation about an advocacy organization’s volunteers to my current study of Millennial agency professionals, is that getting along with the people one works with or volunteers for is critical to one’s satisfaction with a work or volunteer experience.
I serve on the board of directors for the Cameron [...]
Posted in Uncategorized, tagged Edelman, live tweeting, New Media Academic Summit on June 27, 2009 | 2 Comments »
At Edelman’s Third Annual New Media Academic Summit, I spent the first day listening and taking notes, and I spent the second day live tweeting. Some of my colleagues and students expressed interest in following the twitter coverage, and I wanted to deliver insight to people who did not attend. I also wanted to see [...]
Adrienne Webb Amy Ruben Andrew Phillips Bryan Longoria Elizabeth Groen Elizabeth Nardozza Emily Olson Erika Lincango John Soriano Julie Onizuka Katelyn Mashburn Katie Dally Nickie Fannin Sarah Lilly
