This week, my class is reading the chapter about stories in Made to Stick. Dr. Chip Heath and Dan Heath present several studies to demonstrate that stories are more effective and memorable than statistics. Although the authors present criteria for memorable stories, they do not discuss whether people will believe your story. This is [...]
Archive for May 28th, 2008
Whether People will Buy Your Story
Posted in Uncategorized, tagged fisher, narrative, narrative paradigm, psa, rhetoric, story on May 28, 2008 | Leave a Comment »
Tiffany Derville Gallicano, Ph.D.
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- @jsoriano21 The book store and sometimes Oregon Art Supply have portfolios that are the right size for class. #J452 6 hours ago
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