Posted in Uncategorized, tagged fisher, narrative, narrative paradigm, psa, rhetoric, story on May 28, 2008 | No Comments »
This week, my class is reading the chapter about stories in Made to Stick. Dr. Chip Heath and Dan Heath present several studies to demonstrate that stories are more effective and memorable than statistics. Although the authors present criteria for memorable stories, they do not discuss whether people will believe your story. This is [...]
Posted in Uncategorized, tagged Chiquita, Delta, Disney, Dove Campaign for Real Beauty, Obama, PETA, University of Oregon, Vogue on May 18, 2008 | 9 Comments »
I was glued to my computer screen reading my students’ blog posts last night! I have profiled my favorite posts that they wrote last week.
Fernando Aguirre [...]
Posted in Uncategorized, tagged PR agency survey on May 10, 2008 | 1 Comment »
Cross-posted to PRos in Training
If you’re working at a public relations agency full time and are younger than 26, please take minute to read the info below and respond to our survey (link at the bottom).
*******
Welcome to an exciting profession!
As a member of the up and coming generation of public relations practitioners, we would like [...]
Posted in Uncategorized, tagged Fortune 500 Business Blogging Wiki on May 8, 2008 | 3 Comments »
The Fortune 500 Business Blogging Wiki is a collaborative project for evaluating the blogs of Fortune 500 companies. You can read John Cass’ discussion of the project and its history on PR Open Mic here. John highlighted our first round of student blog reviews on his blog here. (Thanks, John!)
John, my class, and I have [...]
Posted in Uncategorized, tagged horse on May 2, 2008 | 3 Comments »
My student Stephanie Land just established Equine Enthusiasts, a social networking site “for people who ride, train, own, or are involved with the horse industry.” Stephanie learned about creating a social networking site through her experience with PR Open Mic, which Robert French created. Stephanie is following Robert’s example by welcoming each member and [...]
