Thank you for sharing with me what you believe students should know before graduating. I greatly appreciate the details you included and the resources to which you linked. Thank you so much for your encouragement, support and assistance.

I see that your Auburn YouTube Channel has attracted 11,335 visitors! Wow!

Tiffany

I’m thrilled to hear that you are enjoying “Made to Stick”! I agree with your assessment that video podcasting is approaching a tipping point. Getting to watch videos on PR Open Mic helped me realize how powerful the medium is. Dr. Karen Miller Russell recently posted
this video, which her students at the University of Georgia created. The video medium lends itself to messages that establish a sense of community and connection. Thank you for your insight.

Tiffany

Oh, gosh. I taught video production for quite awhile, so to me … a lot. ;o) But, the key points about video for PR students I’m focusing on are:

1) Elements of style/design for video production. Framing, lighting, audio, graphics/CG. (big part of it all, really)

2) Interview vs. Monologue vs. Cinéma vérité

3) How to place videos & stories

4) Growth of citizen journalism sites like:
- iReport / CNN :: http://www.cnn.com/ireport
- MSNBC :: http://www.msnbc.msn.com/id/6639760/
- OurMedia :: http://www.ourmedia.org/learning-center/topic/citizen-journalism
- NowPublic :: http://www.nowpublic.com/
- a local example: Montgomery Advertiser
http://www.montgomeryadvertiser.com/apps/pbcs.dll/frontpage (hope that link works)

5) tools: Start with TubeMogul, as it allows you to hit many video sharing sites. Not suggesting you post to all of them, but it will reveal many you may not be aware of out on the Web.

Think of what Phil Gomes is doing in PROpenMic. See David Brain’s sixtysecondview.com

Now, think of how this may be used for promoting an organization. Auburn has a YouTube Channel: http://www.youtube.com/user/AuburnUniversity

As you’ll see, it is no longer just the slick produced packages. They let university professors try their hand at videos. The results? Your mileage may vary. ;o) I’ve found that with my students and their projects, too.

So, that’s a brief (believe it or not) look at what I’m thinking about.

P.S. I’d still do the course packet, too. Just because I say we don’t have a book, doesn’t mean the students don’t have reading material. ;o) I don’t think there is “a” book I could use for this course.

Because I like buying new gadgets, I would be all for foregoing textbooks in favor of a flipcam… except that now that I’ve read through some of “Made to Stick,” I can never see myself parting with my copy!

I think video podcasting is an excellent tool for bloggers because it gives a human image and voice to the readers. Darren Rowse from ProBlogger.com says that video podcasting “gives you a voice and personality in a way that text cannot.”

In addition to that, video podcasting is something I see taking off in the near future with more internet bandwidth becoming available and improvement in digital video recording technology.

The work on your video blog site is exciting. Thank you for sharing the link with me. The statistic you shared from the Pew Internet Online Video report is evidence that online video is an important area for public relations students to explore. What do you think our students should know about online video before they graduate?

Tiffany

I’m glad to hear that you like the course packet and “Made to Stick”! Kelli, Tom and I work hard to put together the most updated, helpful course packet that we can each quarter.

The idea of video came to me in two ways. First, our previous course on Electronic Field Production has gone through some changes. So, I opted to offer the video option. Now, I make it a part of the Style & Design course. Starting in the summer, we will be engaged in building a local social network as a class project in both Style & Design and Campaigns at theloveliestvillage.org.

As we all know, online video creation and sharing has increased. The Pew Internet: Online Video report from late June, 2007, certainly sparked my interest. “57% of internet users have watched videos online and most of them share what they find with others”

So, I thought of a video blog first, back in late summer 2006. We’ve posted almost 2,000 times there with lots of video and audio. Now, off to the social network. We’ll see how it goes.