Posted in Uncategorized on April 30, 2008 | No Comments »
Todd Defren of SHIFT Communications generously shared a guide to search engine optimization, which ties in with our assignment this week to write social media releases. (Note to outside readers: We’ve decided to use PRX Builder to construct the social media releases. Hopefully, PRX Builder will adopt Todd’s new template soon.)
Class, I welcome your comments [...]
Posted in Uncategorized, tagged Karen Miller Russell, meet the teacher on April 25, 2008 | 1 Comment »
Dr. Karen Miller Russell spotlights public relations educators in the “Meet the Teacher” series, which she hosts on her blog, Teaching PR. Today, we are spotlighting each other. Dr. Russell teaches at the Grady College of Journalism and Communication at the University of Georgia. She has supported and guided me in my social media [...]
Posted in Uncategorized, tagged pr, video podcast on April 22, 2008 | 12 Comments »
This week, Robert French, founder of PR Open Mic and faculty member of Auburn University, interviewed University of Oregon’s Kelli Matthews and Lisa Poplawski. You can listen to the podcast here.
Robert wrote, “The University of Oregon is yet another school that is embracing emerging digital media in their classrooms. The good aspect? They do [...]
Posted in Uncategorized, tagged facebook groups, facebook pages, public relations on April 16, 2008 | 30 Comments »
(Screenshot from Tim’s Blog)
During a class discussion about Facebook yesterday, Sarah Essary and Beth Evans described the Facebook group that they use for UO’s PRSSA. Ali Grise informed us of the Facebook page that FLUX (our UO student magazine) uses.
I hopped online today and found discussions by Tim Davies and Peter Leonard (also see Peter’s [...]
Posted in Uncategorized, tagged student pr on April 10, 2008 | 22 Comments »
Today, my Advanced Public Relations Writing students will set up their blogs. They started learning the rules for engaging in the blogosphere through Edelman and Intelliseek’s “Trust ‘MEdia’” study. Many of them have been picking up tips on PR Open Mic as well. In fact, there is a group for student bloggers on the [...]
Posted in Uncategorized, tagged facebook, myspace, pitching, pr, socialnetworking on April 3, 2008 | 2 Comments »
This afternoon, my class attended the local PRSA meeting. We had an excellent speaker, Niel Laudati, who spoke about his experience with launching a MySpace page for the City of Springfield. It has added a cool factor to Mayor Sidney Leiken for people, from children to seniors. Now the mayor gets high fives when he [...]
